Project: Website lift and land

Objective: To move Genoa Healthcare’s website from WordPress to the Optum AEM platform.

Result: Streamlined content to create a more concise website that better aligns with the Optum brand. 

My role:

• Editing and consolidating more than 50+ pages into 20 pages.

• Collaborating with stakeholders, designers, product managers and engineers.

• Staying true to the Genoa brand voice while adhering to Optum brand and style guidelines.