Project: Sign in or register landing page

Objective: To increase engagement based on user research that addressed visitor confusion.

Result: Clear, plain-language copy funneled site visits to the appropriate page. The changes led to an increase in registration and an improvement in NPS.

My role

• Collaborated with the product owners, designers and developers to research, create and optimize landing page.

• Wrote clear, user-friendly copy that simplified the user experience and minimized confusion about specialty medication.

• Ensured adherence to brand and style guidelines as well as accessibility requirements.